There are two gateways to Creator metrics: Musicians and Podcasters. The company describes the program as “a mobile & desktop creators’ destination for artists, managers and podcasters that provides analytical performance data based on how fans and listeners engage with music and podcasts for in-depth insight into their streams.”
One of the promoted benefits is connecting streaming performance, such as an uptick in listening, with some kind of promotional effort like a social media campaign.
Deezer also evangelizes the importance of timing releases around what the metrics tell creators about when their fans listen — weekends, for example.
Artists can also get a better sense of fan geography, as the tool can identify pockets of listening by region.