Deezer has hired Nigel Harding as its new vice president of artist marketing. Harding will lead the music company’s artist marketing efforts, including development of special campaigns and projects to appeal to its global listener base. He is a 20-year veteran of the music industry, including two years in playlisting strategy for Apple Music and more than nine years at the BBC. Most recently, he was a co-director for Sony’s Nothing Else Matters Records.
“Helping talented artists reach new and bigger audiences is one of the most rewarding things we can do as a streaming service,” said Alexander Holland, Deezer’s chief content and product officer. “I look forward to working closely with Nigel to build on the wide range of creative marketing activations we’ve done with artists so far and to continue building Deezer’s standing with artists all over the world.”
