AudioGo updates audio ad platform reporting

Self-serve audio advertising platform AudioGo is announcing an upgrade to its client reporting platform, called Enhanced Reporting. There appear to be three parts to this: More customizable reports, smarter filtering, and automated reporting workflows. The company promises advertisers “deeper insights and more control over campaign performance analysis.” Digging into the details, we see several specifics:

• Fully customizable reports
• Drag-and-drop metric reordering
• Smarter filtering and segmentation tools
• Saved report templates
• Automated scheduled reporting
• A faster, more intuitive reporting dashboard

A link to see how it works failed when we tried, and a link to more information delivered a warning message. Intrepid we be, and eventually landed HERE. That worked. Much more detail is offered for the bullet points above. It’s a powerful introductory pitch that digs into each of the outline items.