And now, the grocery store podcast category has doubled in size (as far as we know), with the launch of Noshtalgia, a feel-good mix of family storytelling, recipes, and the values of grocery chain Kroger. Three episodes have been completed.
Kroger is a venerable food merchant founded in 1883 which, in 2019, was the highest-earning supermarket chain in America (according to Wikipedia), second only to Walmart in the general retail category. So … Kroger is certainly deserving of a branded podcast.
On one of the show’s playback pages, it is credited as “A Kroger Company Production” — no branded podcast production specialists appear to be involved. Show quality doesn’t suffer for that — the hosting, sound, and editing are flawless. Distribution seems less certain, however — we could not find Noshtalgia on Apple, Google, or Spotify.