ADWEEK’s “Media Plan of the Year” awards; dates and categories revealed

Brand marketing trade publication ADWEEK has launched the ADWEEK Media Plan of the Year awards program, which recognizes excellence in marketing across a multitude of categories. The idea is to identify and celebrate “the most dynamic media plans and executions from around the world. ADWEEK calls this vertical a “vital yet oft-overlooked part of the business.” (Note to ourselves: Use “oft” more.) 

Twenty-eight categories are in play. The two which pertain most directly to RAIN’s focus are:

• BEST USE OF STREAMING MEDIA/OTT: Campaigns that tap streaming and OTT video platforms for media plans and brand marketing and activations.
• BEST USE OF VOICE: Campaigns that dial in audio-based media, including radio, podcasts, AI audio assistants and skills for media plans and brand marketing activation.

But all of them are interesting, with notable best-of buckets AI/Machine Learning, Alternative Media, and Experiential. 

The contest is further specialized by campaign budget, separated into the following five budgets:

• Total Campaign less than $500,000
• Total Campaign $500,000 – $1 Million
• Total Campaign $1 Million – $5 Million
• Total Campaign $5 Million – $10 Million
• Total Campaign $10 Million +

This news is the spearhead of a program that will transpire across at least half the year, with honorees revealed in August. Read more HERE.