In a significant development, YouTube — the world’s most popular podcast platform — has selected SiriusXM Media as exclusive representative for its audio inventory in the U.S. The announcement must be categorized as landmark. Advertisers and agencies can now purchase audio ad impressions on YouTube — the most popular podcast platform — directly through SiriusXM’s sales platform.
The technical arrangement is powered by AdsWizz, a SiriusXM subsidiary.
A quick glance at SIRI stock indicates that investors are enthusiastic.
SIRI stock on the morning of the announcement
“By partnering with YouTube, a true leader in ad-supported content consumption, we’re uniting our unique skillset with their audience, creating an unparalleled opportunity for marketers and creators to grow their businesses.”
“YouTube has become a primary destination for audio-first content, where fans engage with their favorite podcasts, music, and creators,” said Romana Pawar, Senior Director of Product, YouTube Ads. “By partnering with SiriusXM Media, we are making it easier than ever for advertisers to tap into these high-attention moments.”
The arrangement begins in the fall of this year.
