PwC report sees booms ahead for streaming, mobile advertising
PwC has released its Global Entertainment and Media Outlook for 2016-2020, and the report includes projections for music, radio, and Internet advertising. Global E&M spending is expected to rise from $603 billion in 2015 to $720 billion by 2020. The consultant shared some highlights from the global and U.S. editions of the report. Continue Reading →
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