Public radio coalition releases podcast measurement guidelines

The burgeoning podcast category is enjoying growing audience, investment, and revenue. At the same time, success and potential are compromised by confusion and disagreement about how to measure consumption and listening. Today sees the release of a proposed standard of podcast measurement, created by a working group of public radio station representatives, and intended to unify data collection and analysis of public radio’s on-demand audio. the long-term intent is to drive a technical measurement standard for all podcasting. Continue Reading