AM/FM reach is high; time-spent is nuanced (Nielsen report)
Nielsen’s Total Audience Report, released today, presents the latest data on radio’s U.S. listenership and how it compares to TV (including on-demand video and DVR watching) and general use of PCs, smartphones, and apps. AM/FM reach is impressive, TSL is nuanced, and smartphone use increases across all age groups. Continue Reading →
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