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Audience measurement in podcasting is the most notorious issue that producers and network distributors face. But, infamous though podcast analytics are, not everybody is unhappy. One thing for sure though: Data drives digital audio forward. Continue Reading
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The news that Pandora acquired its second streaming podcast deal underscores the sometimes uncomfortable division in how podcasts are consumed — download or stream? Technically, the difference is artificial. But it becomes more important as a usability issue, and in audience measurement. Several mostly-music services are prioritizing podcast streaming, and stretching the definition of podcast consumption. Continue Reading
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After months of waiting, Google’s on-demand music service, Google Play Music has launched its podcast section. In doing so, Google joins Spotify, Deezer, and Pandora by incorporating podcasts into a music-only catalog. Here are four things to know. Continue Reading
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On a cross-country plane with in-flight entertainment, what are the options for podcast listening? Not many, but they do exist. It’s a toe-hold to what could be an opportunity to spread even more awareness of podcasting among hundreds of millions of annual flyers. Continue Reading
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Podcasting is outgrowing its early trappings, building its awareness and audience, attracting the interest and investment of more mature industries, becoming more professional and presentable. There is a growing institutional presence in podcasting, as media companies enter the field in various ways. Continue Reading
In a new dimension to its business model, PodcastOne is going Premium with a subscription plan that adds features and values to the regular free-listening options. Members get easy-to-access archived shows, giveaways, exclusive content (notably from podcast star Adam Carolla. Continue Reading
Among the many topics and discussion formats featured at RAIN Summit West this year, podcasting will have a special focus with two dedicated onstage sessions. A “FIreside Chat” interview with the founder of PodcastOne is followed by a panel discussion of podcasting at a pivot point. Continue Reading
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Podcat is a refreshing X-Ray view that reveals the personalities in podcasts — who’s in and who’s not. Along the way, you’ll find some good shows you didn’t know about. Continue Reading
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Is Serial the most successful podcast ever? You’d think so, reading media hype about it. Confusion about podcast success metrics is a deeply rooted problem. Individual network solutions give early movers an advantage, and customized ad-serving technology is putting intelligence into the system too. Continue Reading
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Nearly two years ago, an article that questioned why audio doesn’t go viral, went viral. The article’s complaint has not been fully answered. Recently WNYC posted one of its podcasts to Facebook, but had to wrap it in a video because Facebook doesn’t have native audio. Podcasting might be the catalyst which changes the lack of social sharing in audio. Continue Reading
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The second season of Serial has launched, before the first season’s hype has expired. If a second phase of the podcast resurgence is at hand, what might the future bring? Continue Reading
sponsored by PodcastOne
Nearly two years ago, an article that questioned why audio doesn’t go viral, went viral. The article’s complaint has not been fully answered. Recently WNYC posted one of its podcasts to Facebook, but had to wrap it in a video because Facebook doesn’t have native audio. Podcasting might be the catalyst which changes the lack of social sharing in audio. Continue Reading