Comprehensive coverage of the podcasting industry and its business ecosystem.
Global podcast network Audioboom is bolstering its US and UK sales effort with two hires: Molly Harvey leaves her position as Senior Account Executive at SiriusXM to become Vice President, Brand Sales, and Shaun Wilson departs Spotify to become Vice President of Podcast Sales. Click for their backgrounds. Continue Reading
Fewer new podcasts were launched in March than in February, or January. This according to the monthly reckoning at ListenNotes. The number of episodes produced has also experienced a slowdown. Click for the charts.
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by Steve Goldstein
In this latest guest column from podcast consultant and public speaker Steve Goldstein, Steve transcribed his “View From The Top” panel at the recently concluded Podcast Movement conference. It is a wide ranging and deeply informative discussion, filled with executive wisdom now available to everyone who might have missed the session. Continue Reading
The average cost per thousand (CPM) for podcast advertising remained practically the same in March over February. according to the monthly reckoning by LibsynAds. We take the long-term chart provided by Libsyn Ads (formerly Libsyn subsidiary AdvertiseCast), and compute the average cost of the most expensive campaign type over the lifetime of the chart (four years). Click for all the details. Continue Reading
A new study co-produced by podcast ad company Gumball, Amazon-owned ART19, and audio research firm Signal Hill Insights seeks to understand the effectiveness of podcast ad types in three specific sceanrios. Click for details and key takeaways. Continue Reading
Market research company Market.us has gathered podcast statistics from multiple sources and compiled a slate of podcast metrics including one far-reaching projection. We compare this dataset with other podcast ad revenue projections. In doing so, we achieve an impressive level ofuncertainty. It’s all about inputs and methodology.
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The 2024 edition of Edison Research’s The Infinite Dial was unveiled today at Podcast Movement Evolutions, presented by Edison Vice President Megan Lazovick. Infinite Dial is the preeminent documentation of American listening to all types of audio. Begun in 1998, it… Continue Reading
Signal Hill Insights has released an interesting data burst focused on whether, and how much, senior executives listen to podcasts. The study is part of an ongoing collaboration with Triton Digital. The result is an interesting glimpse into a micro demo of podcast listening. Continue Reading
Global podcast behemoth Acast announces that it has partnered with the Indigenous Screen Office (ISO) in Canada. Acast will support the ISO’s inaugural podcasting program — a plan to launch 12 indigenous-led podcasts. The ISO has allocated $300,000 to this effort. Continue Reading
A day after we reported that AdvertiseCast lost its name in a branding reorganization by parent company Libsyn, and was renamed Libsyn Ads, we learn that audio giant Audacy is doing something similar. In this case, Audacy will discontinue the Cadence13 brand and reposition it. Pineapple Street Media, another podcast subsidiary, is affected too. Continue Reading
Audio giant Audacy is announcing a dynamic AI and machine learning initiative which promises to deliver precise targeting of ads to listeners. Leveraging the details of podcast transcripts, the new system enables very precise identification of listener types, and the best times to reach them. Continue Reading
Magellan AI’s accounting of podcast advertiser spending for February shows a small decrease from January (with fewer days); and most leaders are month-over-month repeaters. Click for details including RAIN’s month-over-month graph. Continue Reading