Audio: Unequivocally effective
It’s one thing when audio professionals promote the benefits of audio marketing. It’s another when that principle is identified, quantified, and promoted by a researcher and marketing expert unaffiliated with any particular media category. Mark Ritson, a globally recognized marketing professor and brand consultant, is presenting the results of a marketing study in a presentation called The Secret to Profit and Trust: Audio. Click for details and download link. Continue Reading
