Audio advertising intelligence company Magellan AI is announcing an expansion of its partnership with radio colossus iHeartMedia, sharpening the metrics of radio advertising. The intent is to make radio advertising attribution as sharply informative is digital audio. Continue Reading
In a spectacular trove of podcast industry wisdom, thirteen industry experts contribute short essays in response to this question: “Is the podcast industry facing a real threat”? Continue Reading
Audio chat interface Google Gemini will be installed in General Motors cars, elevating that car company’s vehicle software platform. The upgrade will replace the existing Google Assistant. The value pitch here is a more natural conversation relationship between driver and automobile, going way beyond mapping and directions. Continue Reading
In today’s release of Alphabet / Google’s Q1 earnings statement, we count 33 mentions of “AI” and one mention of “audio.” We’re not offended. Searching for “podcast” in the earnings call transcript calls up a whopping three mentions. Continue Reading
In another study seeking to establish an understanding of AI’s role in music creation and consumption, London-based market research and advisory company MIDiA Research has published The State of AI and music. It’s a data report which seeks to understand who… Continue Reading
Venerable podcast hosting service Libsyn, much in the news lately, today announces an expansion of its platform. As of today, video publishing is available across all of the company’s hosting plans. This widening of Libsyn’s standard service is a reflection of video’s importance in podcasting, and the presumption of video availability among podcasters. There’s another component to the announcement as well. Continue Reading
Rumor buzz is rattling through the industry this week from reports that SiriusXM and iHeartMedia are discussing a merger. If the two powerhouses did combine, it would unify the largest terrestrial radio network in the U.S. with the largest satellite provider. Click for info and quot Continue Reading
Gayle Troberman, CMO at iHeartMedia, has launched Bubbler Media, which she characterizes as a “conversation company.” It promises to leverage podcasts, live experiences, and research to engage marketers and brands. Continue Reading
Audience measurement leader Nielsen has proclaimed a new collaboration with Triton Digital to inject audience behavior metrics into Nielsen’s advertiser planning tool. Triton brings the measurement, and Nielsen reps Triton to its vast notebook of advertisers and agencies. Continue Reading
In an example of a current audience-based ad buying, Libsyn has informed us of a new exclusive hosting and ad partnership deal with a selection of five audio/video podcasts, promising reality. Continue Reading
Citizen Skull Productions (founded in 2010) has scored a multi-year developmental deal with audio behemoth iHeartMedia. In the arrangement iHeart gets first look at all projects developed by Citizen Skull. It’s an ongoing, multi-project agreement. The first joint production is announced. Continue Reading
Omni-channel ad measurement platform Podscribe has released the latest edition of its Performance Benchmark Report, revealing Q1 data which aims to provide the latest data, insights, and performance in the audio advertising industry. It’s big. We get you started. Continue Reading