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Digital becomes radio’s growth engine (RAB report)

Posted on by Brad Hill

The Radio Advertising Bureau (RAB), official trade association of the U.S. broadcast radio industry, has released a metrics study documenting the growth and standing of digital advertising revenue.

The depth of work in this project results in a 71-page presentation deck, freely available. The report is sponsored by business software and services company Marketron, for the 14th consecutive year. Click for details and a download link.
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Steve Goldstein: The Download Built Podcasting. Now It’s Holding It Back. A review of the AMP Accords

Posted on by Brad Hill

In this epochal piece, more a manifesto than an article, guest columnist Steve Goldstein lays out a detailed and convincing interpretation of podcasting moving through a middle-ground era, toward solid adaptation of new usage metrics and advertiser clarity. In one way, this article is a response to the recently released AMP Accords and a deeper questioning of its measurement solutions. With comparisons to YouTube, Steve promotes impression-based presentation of podcasts to advertisers — all the more important as podcasts extend deeper into video. Also — the one-year transition proposed by the AMP Accords is too long, Steve asserts. Among the many must-reads in Steve’s column series, this one is preeminent. Essential insights.
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