RAIN Notes: July 2
Welcoming – New York Public Radio
Targeting 1,000,000,000 (One Hundred Billion) – MiDIA Research
Supporters Support – Edison Research Continue Reading
Implausible partners? Podcasts and Smart TVs
According to surveys conducted by Signal Hill Insights, 2021 was the plateau year for smart speakers. In that year nearly a third of weekly podcast consumers (31%, to be exact) reported listening via smart speaker. Now? That behavior has reduced to 20%. Podcast listening across the board has not reduced, though. Signal Hill exec Paul Riismandel reports that 55% of 12+ Americans listen to podcasts. Enter the television as a major player in podcast consumption. Continue Reading
RAIN Notes: June 30
Cross Platform Giggling – Acast
Power to the Parasocial – Edison Research
Sundown Rising – Velvet Sundown Continue Reading
Mark Mulligan: Streaming is both retail and radio. It shouldn’t be
by Mark Mulligan
“The recorded music industry had two lanes: retail and radio. Piracy killed retail. Streaming killed piracy, then went on to, if not kill, then seriously maim radio. The two lanes converged into one – reverse bifurcation.” In his latest column, Mark Mulligan asks whether streaming (more exactly, supremium) can monetize fandom. Continue Reading
RIP Pineapple Street; Audacy shuts it down
In the relentless course of corporate history, the present can evoke the past. So it is that today we cast back to August, 2019, when RAIN reported that radio giant Entercom boldly and energetically acquired two dashing podcast startups, Cadence13 and Pineapple Street. That era is over, and a reported 300 people are affected. Continue Reading
Acast’s new podcast revenue dashboard: Focus on financial transparency
Podcast giant Acast is making a splash over its launch of a new revenue dashboard for its creator clients. With changes and innovations reportedly based on creator feedback, the new product promises “unprecedented transparency.” Continue Reading
Podcast consumers profiled in new study; YouTube leads but doesn’t dominate
In the Spring edition of the Podcast Download report produced by Cumulus Media and Signal Hill Insights, consumer research platform Quantilope was commissioned to survey weekly podcast consumers. The study was fielded in April, and digs into eight key questions:… Continue Reading
Growth and new user structure: Insights from the German podcast market
Munich-based media production, entertainment, and marketing group Seven.one Audio has released its Podcast 2025 Report. It features metrics and principles about the German and U.S. podcast markets, and the advertisements which power the podcasting industry, and 36 pages of metrics which promote values of the podcast channel.
Continue Reading
“Podcasting is changing fast” — new growth metrics from Podcast Marketing Academy
In a new survey presented by the Podcast Marketing Academy and Lower Street, supported by 10 podspace companies, we learn about Publishing frequency according to level of growth, publishing frequency metrics, year-over-year audience growth and reduction metrics, growth rate benchmarks, and much more. Continue Reading
RAIN Notes: June 23
Spotify’s Hint – Alan Cross
Local Media’s Next Move Steve Goldstein
Another Notch Jen Poyant
Continue Reading
Ross Adams resigns Acast; Greg Glenday new CEO
An icon of the podcast industry, Ross Adams has resigned his position as CEO of Acast, the world’s largest pure podcast company. The announcement comes from Acast, with no reason given for the resignation. The PR wording phrases the action… Continue Reading
Radio’s “perceived effectiveness” problem (and solution)
Nielsen has released study data examining the perception of marketing effectiveness across different channels, compared to actual (measured) effectiveness. The priorities of marketers in 2025 are identified.
Continue Reading