YouTube surpasses Spotify as UK’s preferred podcast platform (Edison)
It’s a clear milestone in the rise of video-native podcast consumption. Continue Reading
The “brand lift” of podcast advertising measured in new study
The efficacy of podcast advertising has been measured and documented for years. A new report from Signal Hill Insights promises a “fresh approach” to benchmarking the performance of podcast advertising. Continue Reading
Rogers freezes the puck in dramatic Canadian station shutdown
In a startling restructuring action that surprised several thousand listeners, Canadian radio network Rogers Sports & Media shut off six radio stations. Layoffs include station personnel and back-office staff. Continue Reading
RAIN Notes: July 8
PMDMC -> PMGC (Public Media Growth Conference)
Elevation (iHeartPodcasts)
Deeply embedded (Apple Music) Continue Reading
Crime and Culture star in Podchaser June ranking
Podcast database and intelligence platform Podchaser has released the June edition of its podcast ranker. Unlike other lists which deliver a snapshot leaderboard of podcast consumption, Podchaser highlights the most quickly rising new podcasts. Continue Reading
RAIN Notes: July 7
A comprehensive view (Edison Research)
Audio/video journalism pulls in youth & diversity The Economist
A long list indeed British Podcast Awards Continue Reading
Radio listening shift: Broadcast to digital
A radio audience shift has been underway, for 13 years, relentlessly telling a story of migration from broadcast to digital. The data is from Techsurvey 2026, the latest edition of the highly respected annual listener survey conducted by Jacobs Media. Click for more, and a braphic chart. Continue Reading
On-demand surpasses linear listening … more and more
Edison Research brings us insight from its continuous Share of Ear listener survey work. Today we learn that on-demand audio has surpassed linear listening. That is to say, chosen audio programs like podcasts have surpassed passive listening sources like AM/FM and Satellite radio. Continue Reading
RAIN Time Travel: July 2016 headlines
In this monthly feature, we look back one decade and revisit selected headlines. Today: highlights from July 2016. Audio streaming more than doubles in first half of 2016 (BuzzAngle) AdsWizz and National Public Media form podcast-specific advertising marketplace Audio streams… Continue Reading
RAIN Notes: June 30
Gaining advantages (Jacobs Media)
Take Me Out To The Broadcast (JStreamGuys)
Return of the 60s (Bridge Ratings Media Research) Continue Reading
Follow the creator
In a recent audience study conducted by Sounds Profitable, a key finding reveals that most podcast listeners would follow podcast creators across formats. The finding is perhaps more surprising than it seems at first glance. Continue Reading
Savings gained, personalities lost in iHeartMedia restructuring
This week saw a nationwide layoff sweep at iHeartMedia, reportedly removing over 100 on-air and programming jobs across the country. Some details are leaking out from employees. An in-company memo stresses “faster is better” which iHeart says will deepen relationships with listeners, and provide better support for the company’s ad sellers. Continue Reading