Podcast advertising agency Oxford Road has released a 48-page PDF draft document which seeks to define what a podcast is, how usage is measured, and how listener actions are attributed. Much more than a general knowledge workbook of how the podcast business works, this effort modernizes the podcasting/advertiser relationship. Continue Reading
The key number in YouTube’s Q2 earning report is 11 billion. More exactly, $11.055 in advertising revenue, and it is a 13% year-over-year increase. Wall Street is cheery about it. Continue Reading
Still the biggest lesson (Laura Mayer)
Direct strategy (Arielle Nissenblatt / )
Escalation MediaCo(IAB) Continue Reading
Acast has delivered its latest finance report, covering the second quarter of this year. The headline takeaway: 29 % organic growth and continued strengthening of offering. Click for details. Continue Reading
New guidelines for an old challenge (IAB)
Flexible audio management (IAB)
Escalation MediaCo(IAB) Continue Reading
Settled (Anthropic)
Unlocked (Sureel and Symphonic Distribution) Continue Reading
Broad lessons of podcast success are fine, but in today’s guest column Steve explores smart niches — in particular, higher education. He gives us lessons learned at the recent Higher Ed PodCon in Cleveland. He found a huge range and depth of involvement in podcasting.
Continue Reading
London-based Audioboom released its financial report for the first half of 2026, documenting double-digit growth of revenue, profit, and EBITDA, with all public-facing metrics moving upward. Click for details, graphics, and a chart. Continue Reading
In the podcast industry’s ongoing effort to attract advertiser attention and buy-in, much of the effort is focussed on basic popularity metrics of the category. In a newly released survey study by Nielsen, the intent is to profile the listeners who are creating so much advertiser interest. Continue Reading
Podcast clips are not to be underestimated — that’s a message delivered by Tom Webster of Sounds Profitable in a segment of The Podcast Atlas series.
Continue Reading
The Joe Rogan Experience is atop the Top 50 Podcasts in the U.S. list for Q2, produced by Edison Research. Crime Junkie is next. Then The Daily. Then Call Her Daddy. It’s the same top four as a year ago (Q2 2025). But there are notable exceptions. Continue Reading
Creators use podcast marketing, but spottily and with doubts. That is the conclusion of a survey conducted by B2B marketing agency Outcomes Rocket, which surveyed 861 marketing and PR professionals in May. Click for key findings and charts. Continue Reading