WNYC Studios has partnered with Whooshkaa to open up its podcasts to Australian advertisers. Across its show roster, which includes Radiolab and 2 Dope Queens, WNYC Studios reaches more than 7 million unique listeners every month. WNYC Studios joins other podcast leaders such as Wondery in partnering with Whooshkaa for Australian ad sales.
“This partnership will allow Australian listeners to hear targeted Australian content in the advertising space on WNYC Studios podcasts, and allow Australian advertisers to reach even more local podcast listeners,” said Whooshkaa Founder and CEO Robert Loewenthal.
“Both WNYC Studios and Whooshkaa share an energetic and dynamic approach to podcast sales, pushing the boundaries of what’s possible in the podcasting industry,” added Hal Trencher, senior vice president of sponsorship at New York Public Radio. “We are delighted to partner with them to better serve Australian advertisers and listeners alike.”