Whooshkaa announced that it has hired a new exec to spearhead its efforts in creating original content. Corey Layton will lead that effort as director of content and marketing. The Australian company already had tools in podcast hosting and ad management, and now it will begin work making podcasts and commercials.
“It’s about building content where audiences come first,” Layton said. “We’re excited to help brands, publishers and influencers create authentic audio stories that people seek out and share. Our world-class technology supports great story-telling about everything under the sun and beyond.”