True crime podcasts are having a moment of cultural zeitgeist, and a new network aims to take advantage of the hot trend. Murder.ly is a newly formed true crime podcast network that has inked an exclusive ad sales deal with AdLarge’s cabana unit. The network of 20 shows joins cabana’s existing true crime representation, which generates more than 800,000 downloads per month for the AdLarge digital audio division.
“True crime dramas are sought-after and in high demand among listeners and advertisers,” said Cathy Csukas, co-founder and co-CEO of AdLarge Media and cabana. “We’re proud to represent the titles in Murder.ly and bring this exclusive opportunity to cabana advertisers.”
“We chose cabana for numerous reasons, including their expertise in monetizing podcasts while maintaining respect for the intimate connection between podcasters and their audience,” Murder.ly Co-Founder Brian Egan said. “Team cabana takes the time to learn about our titles and hosts, and then uses that intelligence to create revenue opportunities. As we add more true crime podcasts to Murder.ly, that collaborative approach will help grow our business.”