Triton Digital has added another new client integration for its a2x programmatic audio advertising exchange. Centro, an advertising technology provider, will integrate its Basis digital media platform with a2x. Basis offers a single hub for operations in programmatic, direct, search, and social. The partnership with Triton will allow Basis customers to include audio buys in their open or private marketplace deals.
“Our partnership with Triton Digital aligns Centro with a premier media organization on the forefront of digital audio and podcast advertising,” said Steve Monti, Centro vice president of customer success. “Our users will benefit from the performance of audio, as the a2x marketplace provides robust and unparalleled access to audiences engaged with premium audio content from radio broadcasters, podcasters, streaming music services, and more.”
“We are proud to integrate Basis with a2x, and to enable its buyers to utilize the power and efficiency of digital audio to reach their target audiences,” Triton Digital President of Market Development John Rosso said. “We look forward to supporting Centro’s mission to automate media buying and execution through this integration, and we are proud to provide it with access to top-tier digital audio and podcast inventory from around the world.”