Triton Digital announced that Montreal-based music, media, and technology company Stingray is its latest client. Triton will take charge of monetizing the streaming audio content on the Stingray Music mobile app. Stingray will leverage Triton’s a2x programmatic audio marketplace and the Yield-Op sell-side platform to make its audio inventory available to media buyers around the world through both open and private marketplace deals.
“Triton Digital is the perfect partner to support the ongoing growth and evolution of our digital audio strategy,” said Ryan Fuss, Stingray’s senior vice president of advertising solutions. “With a development hub right here in Montreal, Triton’s commitment to first-rate customer service, support, and technological innovation is unparalleled. We are confident that their cutting-edge technology and knowledgeable team will enable us to enhance the listening experience for our audience further, increase our reach, and meet our revenue goals.”
“With 400M subscribers in 156 countries, Stingray shares our passion for harnessing the power of digital audio to connect audience and brands in a meaningful, relevant context around the world,” John Rosso, president of market development at Triton Digital, said. “We are pleased to provide Stingray with the technology and services they need to further contribute to the rapidly growing digital audio landscape in Canada, and to enable their advertisers to target their message effectively and efficiently with unprecedented reach through the power of programmatic buying.”