Tidal has a new partnership with the Lincoln car manufacturer. Owners of Lincoln cars with the latest version of the Ford Sync AppLink infotainment service and an iOS device can access Tidal through the digital dashboard. The music app can then be controlled by voice or touch.
The deal also grants Lincoln owners free trials of different Tidal subscriptions. Drivers will get six months of premium membership for free, and Lincoln Black Label members will have a year of free access to the Tidal HiFi tier of high-quality audio streaming.
According to a dedicated website promoting the partnership, Tidal and Lincoln will collaborate on other exclusive events and concert ticket giveaways in the future.