Jottings of note:
Local advertising specialist Borrell Associates releases an interesting item in its Chart Of The Week feature. In an interesting experiment, Borrell asked local advertisers, “How do you feel about the amount your company spends on advertising?” No specific type, category, or season. In that broad realm of possibility, 59% of respondents declined to give a positive answer (see below). Forty-four percent speculated that their companies either overspend (14%) or underspend (30%). Another slice of 15% didn’t know. That left 41% of the survey group to assert that “an appropriate amount” was being invested in local advertising. Other percentage breakouts are provided in the small-print table.
Tom Webster, Partner at Sounds Profitable, will present new research that reveals what he calls “surprising insights about podcast advertising effectiveness.” This presentation draws from The Advertising Landscape, a comprehensive cross-channel study of 5,000 persons 18+ and which claims to be the largest study of podcast advertising effectiveness in America. Count on learning how podcast audiences actually respond to advertising compared to other digital and traditional channels. We are told to expect findings which challenge conventional assumptions about podcast advertising performance, particularly around conversion behavior, promotional response rates, and word-of-mouth generation. Register HERE.
July 18, 2025