Google goes native to promote Play Music free tier

The business of an ad-supported radio service can be a tricky one, balancing the listeners’ demand for free content with the need to stay afloat and make money to keep delivering that content. And with so many well-established players such as Pandora, Spotify, and iHeartRadio already sitting in comfortable positions, it’s extra challenging for a new face to break through the crowd. Yet Google is trying to do just that and it’s using native advertising to stand out. Continue Reading

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Google goes freemium: Play Music gets ads

Google has unveiled a new free version of its Google Play Music streaming service. This ad-supported tier will offer a more limited lean-back experience compared with the paid subscription to its platform. The free level offers curated playlists designed to pair with specific genres, moods, or activities. It is rolling out first on Android and web, with an iOS update due soon. Continue Reading

Shazam adds Google Play and All Access Music integrations on Android

Shazam’s Android app now has integrations with Google Play and Google Play Music All Access. The Android marketplace is now the featured resource for buying a track tagged in Shazam. Google’s on-demand music service joins Rdio, Spotify, and Deezer as ways to stream a song you’ve identified. The streaming networks are all visible by tapping the drop-down menu with the play button icon. Continue Reading

Google to end Google Podcasts; commits to YouTube Music for “increasing investment in the podcast experience”

“We want to make sure we get this right.” —Google YouTube team. Google will discontinue the Google Podcasts app, and move its central podcast offering to YouTube Music in 2024. In choosing YouTube Music as the home base for podcasting, YouTube is emulating Spotify’s hybrid music/talk content model. Continue Reading

YouTube unleashes podcasts in YouTube Music app

Today’s loudest buzz is about YouTube music, which has enabled podcast listening. The extension of RSS-driven podcast listening to YouTube Music enables web-based YouTube users to continue a partially heard podcast on one platform, to the other. Some users (and we) have uncovered gaps in the podfolio. Despite that, we find the YT Music podcatcher works essentially as in Google Podcasts. Continue Reading

James Cridland’s International Radio Trends: More talk, less music

by James Cridland

James Cridland returns with the latest installment of his weekly column. In this edition, James examines The Spoken Word Audio Report, produced by Edison Research with support from NPR. Speaking words is where radio should excel in the future, according to this perspective: “Radio’s unique selling proposition – the thing radio does that nobody else does – is the human being. Not the music; we can get that everywhere.” Continue Reading