SoundMachine, a company the provides background music to businesses, has partnered with Napster for a new music subscription for retail spaces. The service is titled Business Premium powered by Napster, and it offers Napster’s music catalog and programming technology supported by the scheduling and management features from SoundMachine. It will offer stations created by AI and by human curators, with custom options available. Other benefits include full public performance licensing in the U.S.

“With Business Premium powered by Napster, SoundMachine is bringing the richer
consumer experience that clients are used to in their personal lives into a business context,” said Matteo Luppi, co-founder and CEO of SoundMachine. “From the huge amount of content we make available to the flexibility and customization features we offer, Business Premium makes it easy for any client to jump in and create the perfect soundtrack for their business. Napster’s capabilities perfectly complement our own, and they have been a fantastic partner throughout the development process. We look forward to many more great things in the years ahead.”

“We’re excited to partner with SoundMachine to provide its customers with enhanced experiences leveraging Napster’s world-class programming, editorial and delivery platform,” Napster President and CEO Bill Patrizio said. “Music is a powerful force that can form an unbreakable bond between a listener and a moment, mood, or location. With Business Premium, we are putting that power to work on behalf of businesses and customers around the world.”