Megaphone announced that the NBC News Group podcast network will join its hosting and ad insertion platform. Under this new arrangement, NBC News will leverage Megaphone’s tools in distribution, content management, measurement, and monetization for all of its podcast programming. The deal includes current NBC podcasts such as The Rachel Maddow Show, Bag Man, and NBC Nightly News, along with upcoming new original shows.
“NBC News Group is always looking for the best ways to support our quality content and journalism, on any platform,” said Elisabeth Sami, SVP of global strategy and business development at NBC News Group. “We are excited about working with Megaphone and their ability to innovate with analytics, monetization and distribution of our NBC News content, particularly when it comes to finding the best way to deliver our content to the right audiences.”
“We are proud to be working with NBC News Group, one of the most respected news organizations in the world,” Megaphone CEO Brendan Monaghan said. “We look forward to supporting their continued growth and success in podcasting, and we’re excited to see the impact their ambitious new shows will have on the industry.”
This is the first new deal for Megaphone since its rebrand in March.