Audio company DGital Media has entered into a partnership with Sports Illustrated Group to create new podcasts. The parties are creating multiple new shows launching in time for the start of the 2016 NFL season. The MMQB Podcast with Peter King is the first new show available via this deal, and it will feature interviews with professional football experts. The MMQB Podcast with Albert Breer and The 10 Things MMQB Podcast will debut next week. All three are weekly shows.
Sports Illustrated has been engaged in expanding its audio storytelling footprint. It joined the Panoply podcast network as a partner program provider last August. On the side of DGital Media, sports has been an area of active growth. The company recently announced tie-ups to launch shows centered on the NFL, NCAA, UFC, and NBA.