Bridge Ratings predicts pureplay streaming will exceed terrestrial webcasting

Dave Van Dyke of Bridge Ratings Media Research has published some recent data about pureplay listening in a LinkedIn post. “Something interesting is happening on the internet streaming front,” Van Dyke writes. He projects that time spent listening to pureplay streaming will exceed terrestrial simulcasting by next year. Continue Reading


“Serial,” a milestone moment for podcasting, seeks independence

The biggest podcast hit today is “Serial,” a wholly original spinoff of This American Life. The true-crime show which investigates a real-world murder case, delivers 1.5-million downloads per episode, and iTunes (the most important distribution point for podcasting in general), noted today that Serial was the fastest podcast to reach five-million downloads and streams. The program is seeking donations to spin off from “This American Life” for a second season. Continue Reading