Bose adds Google Assistant support, unveils new smart speaker

Audio brand Bose has adding support for Google Assistant to its smart speakers and voice-controlled soundbars. The integration will begin in the United States with an automatic software update to its full device lineup. The company’s product line launched last year with just Amazon Alexa, but it had noted at the time that more voice platforms would be added in the future.

In addition to the Google news, Bose also added a new product to its voice-activated collection. The Home Speaker 300 is a smaller version of its Home Speaker 500. It is expected to retail for $259.95 when it hits the shelves this summer.

This development from Bose follows a similar path set on by Sonos. Both brands are known to audiophiles, and both have been working to build reputations as agnostic, third-party options for listeners who don’t want to commit to hardware from Amazon or Google. Sonos also recently began rolling out long-promised support for Google Assistant to its voice-activated speaker line.

Anna Washenko

Related Posts

Smart speaker shipments to continue rise in 2021 (Kagan)

Kagan, a research group within S&P Global Market Intelligence, has updated its summary and forecast of smart speaker shipments globally. The rise from 2016 through 2020 is meteoric, and the projection for 2021 continues the trend. Click for the chart.

Google smart speakers take U.S. lead from Amazon in Q2 (Omdia)

In its quarterly report of smart speaker shipments, London-based research company Omdia reports that Google took the top spot from Amazon in the U.S. And interestingly, Apple’s HomePod increased its shipments from a year ago at a surprising rate. Click through for the chart.

You Missed

Spotify Q1: 1B Euros; total revenue +20%; 615 monthly users

Steve Goldstein: Navigating The Real Risks Of AI-Audio

Steve Goldstein: Navigating The Real Risks Of AI-Audio

Audacy Sports launches today, solving a “clunky” problem and better serving advertisers

Audacy Sports launches today, solving a “clunky” problem and better serving advertisers

RAIN Notes: Wednesday, April 24

RAIN Notes: Wednesday, April 24

Acast annual report: Defending and defining the podcast ad market

Acast annual report: Defending and defining the podcast ad market

Spotify exits the IAB; podcasting particularly affected; a signal of extraordinay self-sufficiency

Spotify exits the IAB; podcasting particularly affected; a signal of extraordinay self-sufficiency
Enjoy great online radio at AccuRadio!