25

AudioBoom and Edison survey uncovers major lifestyle groups for podcast listeners

AudioBoom teamed with Edison Research for an investigation into podcast listening. The purpose is to uncover audience characteristics that could be useful to podcast advertisers. At the same time, the survey results have interesting points that reveal types of podcast listener.

The results of their survey showed that 65% of U.S. podcast listeners are likely or very likely to learn more about a company they hear about on a show. Additionally, 64% said they purchased a product or service based on mentions in a podcast. Based on the result of the survey, audioBoom revealed six categories of podcast listener that could present promising advertising opportunities to brands:

Foodies: More than half of food-fan podcast listeners spend at least $1,000 on dining out, and 44% use food delivery services such as Seamless.

Stable homeowners: More than half of the frequent listeners reported being homeowners. Much of this demographic purchases home improvement products many times a year and are planning for their retirement or planning to buy/lease a vehicle.

Entertainment subscribers: 91% of listeners pay for TV/movie subscriptions such as Netflix or Hulu. 41% have subscriptions to other audio services.

Fitness fans: 63% said that fitness is important or very important, and 41% exercise at least a few times weekly.

Travelers: 77% of listeners took a trip for leisure in the past year. Most of that travel was within the United States, but many listeners are interested in going international too. Car listenership for podcasts is also high (77%).

Music fans: Podcast listeners often overall audio fans. More than half of the respondents spent at least $50 a year on live shows.

Anna Washenko

25 Comments

    • Lorenzo, both platforms offer strong marketing opportunities for advertisers. the key value of podcasting is the trust/bond that often exists between host and listener. The traditional podcast commercial is a host-read spot that evangelizes the product in the host’s voice and opinion. That formula demonstrably works, and many advertisers have been marketing in podcasts steadily for years.

  1. Lorenzo, both platforms offer strong marketing opportunities for advertisers. the key value of podcasting is the trust/bond that often exists between host and listener. The traditional podcast commercial is a host-read spot that evangelizes the product in the host’s voice and opinion. That formula demonstrably works, and many advertisers have been marketing in podcasts steadily for years.

  2. AudioBoom hợp tác với Edison Research để điều tra nghe podcast. Mục đích là để khám phá các đặc điểm của đối tượng có thể hữu ích cho các nhà quảng cáo podcast. Đồng thời, các kết quả khảo sát có những điểm thú vị cho thấy các loại người nghe podcast

  3. The results of their survey showed that 65% of U.S. podcast listeners are likely or very likely to learn more about a company they hear about on a show. Additionally, 64% said they purchased a product or service based on mentions in a podcast. Based on the result of the survey, audioBoom revealed six categories of podcast listener that could present promising advertising opportunities to brands:

  4. Stable homeowners: More than half of the frequent listeners reported being homeowners. Much of this demographic purchases home improvement products many times a year and are planning for their retirement or planning to buy/lease a vehicle.

  5. Lorenzo, both platforms offer strong marketing opportunities for advertisers. the key value of podcasting is the trust/bond that often exists between host and listener.

  6. The traditional podcast commercial is a host-read spot that evangelizes the product in the host’s voice and opinion.

  7. REPLY

    May 26, 2018
    BENHTRITHAIHA
    Tôi thích cuộc khảo sát này
    Rất chính xác

    REPLY

    June 5, 2018
    TU THE 69
    The traditional podcast commercial is a host-read spot that evangelizes the product in the host’s voice and opinion.

    LEAVE A REPLY
    Your email address will not be published. Required fields are marked *

    COMMENT

    NAME *

    EMAIL *

    WEBSITE

    SAVE MY NAME, EMAIL, AND WEBSITE IN THIS BROWSER FOR THE NEXT TIME I COMMENT.

    SIGN ME UP FOR THE RAIN NEWSLETTER!

    Subscribe to the RAIN newsletter!
    Search for:
    Search …

    TAGS
    advertising Amazon Apple Apple Music apps ASCAP Australia Beats Music copyright Copyright Royalty Board Deezer Edison Research Google iHeartMedia iHeartRadio international itunes radio James Cridland James Cridland’s Weekly Links Kurt Hanson licensing mobile music licensing Nielsen NPR Pandora podcasting podcasts programmatic advertising Pureplay of the Day Quick Hits RAIN Summits Rdio Rhapsody royalties Shazam Sirius XM SoundCloud Spotify Tidal Triton Digital UK Universal Music Group video

  8. Suc Khoe 24 Gio trang thong tin chia se kien thuc suc khoe – y te bo ich cua Bac Si Do Van Hieu. Moi thong tin tren blog duoc chia se mien phi va trung lap.

Comments are closed.