Ad tech company AdsWizz, wholly owned by Pandora, announced new integrations with Google’s Display &Video 360 platform. The deal connects the AudioMax supply side platform, which is used to power Pandora’s programmatic buying solution, and AdWave, a global audio marketplace with more than 3 billion audio ad impressions each month worldwide, to Google’s massive footprint of buy-side users.
Google Display & Video is an integrated platform that merges the DoubleClick advertiser products and the Google Analytics 360 Suite under a single brand: Google Marketing Platform. Display & Video is part of that, possibly generating some multiple-brand confusion that Google is known for. Google describes Display & Video this way: “A single, integrated tool that helps creative, data, and media teams work together to execute end-to-end campaigns.”
The upshot here is that a big supply of digital audio ad inventory, from Pandora and other sources using AdsWizz, is now exposed to one of the world’s largest collections of digital advertising buyers.
“The integration of AdsWizz and Pandora with Display and Video 360 represents a seismic shift in opportunity for advertisers,” AdsWizz CEO Alexis van de Wyer said. “For the first time ever, the largest ad-supported audio platform, Pandora, and all the major publishers using AudioMax, our SSP, are partnered with the largest buy-side platform, providing incredible scale in audio like never before for our clients.”