James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: Important tech questions about HTTPS websites. Following the iHeartMedia bankruptcy saga. Much more from the audio industry worldwide. Continue Reading
Edison Research has released its latest Top 30 Podcast Networks (U.S.) ranker. Covering the Q42022 – Q12023 period. The list ranks podcast networks based on total audience reach. Uniquely in the field, the ranking is survey-based. Click to see it. Continue Reading
— Symbolic End (CD Baby)
— All the Topics (Heather Osgood)
— Chock Full of Charts (Pierre Bouvard)
“Identifying a medium’s return on ad spend (ROAS) is tricky.” That’s how Acast forthrightly introduces its new survey: Podcast’s Return on Ad Spend.To help identify how effective podcasts are on this metric in 2023, Acast Intelligence ran a study with 250 advertisers/marketers who have spent money on multiple podcast campaigns before. Click for multiple results, graphs, and the download link. Continue Reading
Edison Research announced the launch of Edison Podcast Metrics UK, today at the Podcast Show 2023 taking place in London. There are many podcast rankers. But Edison Podcast Metrics claims uniqueness based on its survey model. Click through for the details about that, and a leak of leading podcasts in the UK at this point in the survey. Continue Reading
The every-four-weeks Podcast Ranker series from Triton Digital offers the felicitous ability to view the 100-place list by podcast, sales network, and sales representation. Click through for the top 10 results, explanations of the sorting options, and a link to the real thing. Continue Reading
by Steve Goldstein
In his latest guest column, Steve Goldstein provides the most insightful and comprehensive analysis of the new NYT Audio app that we have seen (including ours). “There is a virtual mobile graveyard loaded with podcast apps that promised everything from socialization to audio clipping to better recommendations.” Can The New York Times succeed? A must read. Continue Reading
Ford Motor Company has announced that it will, after all, put AM radio reception in its 2024 cars. The company previously announced it was ditching the venerable and useful broadcast format. AM Radio was first installed in auto dashboards in the 1920s, and has continued to sit alongside FM for a hundred years. Click for details about pending legislation, and other car makers which have removed AM. Continue Reading
Audio analytics and research company Veritonic surveyed 598 18+ individuals in April, all of whom listen to streaming audio and podcasting at least monthly. The goal was to discover summertime listening preferences and habits. Click through for details and graphics.
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Spotify is reporting that its podtech subsidiary Megaphone has acquired a new client in the Goalhanger podcast network. Goalhanger published non-fiction shows with a focus on history. The network’s website displays eight titles. Goalhanger self-identifies as “the UK’s largest independent podcast company.” Continue Reading
In his first guest column at RAIN News, Paul Riismandel (Chief Insights Officer & Partner, Signal Hill Insights) offers a deep and detailed dig into the meaning and functions of “brand lift” — that oft-mentioned and much valued attribute of successful audio ad campaigns. “Brand lift lets performance marketers put a microscope on their ad copy and messaging,” Paul says — and he also itemizes important questions which get answered using brand lift studies. Much more — click to read.
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