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Webcast listening up 10% year-over-year despite October slip (Triton Digital)

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Webcast listening in October lost 2% compared to the previous month, erasing a two-point gain in September, according to Triton Digital’s Webcast Metrics monthly Top 20 Ranker, released today.

Perennial leader Pandora was  down an identical 2% month-over-month. Spotify (-1%) and iHeartRadio (-5%), always the #2 and #3 brands in this report, likewise lost a bit of ground. As always in RAIN News tracking, we use Average Active Sessions (AAS) as the key metric, through the lens of 6:00am – 12:00am listening, Monday through Sunday.

Pandora’s webcast rating has encountered difficulty since April, Pandora’s high point of the year. From April through October, Pandora has lost 9% in Average Active Sessions, and October’s number (2,035,621 average sessions) is the lowest number since January (2,011,163). During the same period (from April) Spotify has shown 11% growth and iHeartRadio has dropped 14%.

Continuing a 2016 trend, the year-over-year comparison shows vigorous uplift — 10% more stream listening than October 2015 for the group as a whole. Last month, the Sept2015-Sept2016 number was +12%.) The individual leader in year-over-year listening growth, measured as a percentage of Average Active Sessions, was AccuRadio, as last month, with a leaping 69% increase. (AccuRadio CEO Kurt Hanson is the Founder and Publisher of RAIN News.) New York Public Radio jumped 25% in stream listening year-over-year.

Looking at the year-to-date comparison, stream listening grew 9% from January to October, for the whole group. In the top three, Spotify led the way with a 29% uplift.

In the October report, Triton Digital broke out a Time of Day chart, illustrating that mid-day is streaming’s key drive time (so to speak), with peaks in late morning and early afternoon. That pattern holds on weekends, though the trendline is softer.


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Below is the historical chart of the Ranker leaders dating back to September, 2009, showing the trajectory Pandora, Spotify, and iHeartRadio, with leaders of terrestrial webcast listening clustered underneath:


 

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Here is the graphic year-over-year comparison of the entire Top 20 group:


 

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Brad Hill

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