VSporto, a network of sports podcasts, has entered a deal with Gow Media to have its programming syndicated on SB Nation Radio. The partnership will see VSporto’s shows air on more than 100 SB Nation stations affiliates on Saturday evenings and Sunday mornings from 11 pm to 7 am CST. VSporto’s shows cover college sports, the NFL, and the NBA.
“We are delighted to enter into this new relationship with VSporto, as they have assembled some really compelling audio content,” said David Gow, CEO of SB Nation Radio. “For a long time now, we have been taking our network radio shows and turning them into podcasts. With VSporto, we see the opportunity to turn podcasts into radio shows. This partnership fits our mission to provide best-in-class audio content through a large array of platforms.”
“We are thrilled to have this partnership and look forward to growing together,” VSporto CEO Keith Jasper said. “We’ve been looking at ways to grow the reach of VSporto outside of the traditional distribution channels and radio was a natural fit. SB Nation Radio’s content and audience match up well with the fan-based content we are producing, and it’s our goal to bring great sports content directly to the fans.”