Video platform Vimeo has announced that Anjali Sud will be its new CEO. Her previous role with the company was general manager and senior vice president of the creator business. She replaces Kerry Trainor, who departed as CEO more than a year ago. Joey Levin, CEO of Vimeo parent company IAC, has been serving as interim CEO.
“Vimeo is entering an exciting chapter with a renewed focus on the core value that makes our brand special and beloved around the globe — being the No. 1 platform to empower video creators,” Sud said. “With a world-class brand, exceptional product and thriving community, we are uniquely positioned to define new standards of storytelling and lead the $10 billion video creator market.”
Vimeo has always been a more niche service, not obtaining the global size of YouTube, and rather focusing on the creative community. The platform does host music content, much of which trends into the experimental space.