Triton Digital has entered a partnership with Platform 161, a demand-side provider for advertisers, agencies, and publishers. Under this arrangement, Triton’s a2x programmatic audio advertising marketplace will be integrated with Platform 161, which is headquartered in Amsterdam. The addition of a2x will offer Platform 161 clients access to online audio to their programmatic, omnichannel buys.
“The personal, highly-engaging nature of digital audio will undeniably enhance our marketers omnichannel buys, enabling them to both scale their buys and connect with their target audience in a native, immersive manner across mobile phones, smart speakers, and other internet connected devices,” Platform 161 CEO Marco Kloots said.
“We remain committed to connecting advertisers and audience through the power of digital audio, and are proud to add Platform 161 to the growing list of DSPs that are integrated with a2x,” said Benjamin Masse, Triton’s managing director of market development and strategy. “Platform 161 is committed to helping their clients connect with their target audiences in a transparent, innovative, and personal manner, and digital audio checks all of those boxes and then some. We look forward to the success that the audio channel will bring their clients.”