Triton Digital announced a new deal to integrate its a2x audio advertising exchange with RTBiQ, a digital advertising solutions business with a mobile-first DSP platform. This partnership will grant RTBiQ’s advertisers the ability to add online audio from top broadcasters and streaming music services to their programmatic, omni-channel buys. Triton markets a2x as the first programmatic buying solution for digital audio, offering highly targeted, non-skippable, and brand-safe audio ad buys.
“With tremendous global reach and sophisticated targeting capabilities, a2x’s ability to connect brands and audience in an effective, meaningful way is unparalleled,” RTBiQ CEO Richard Lowden said. “We are thrilled to provide our marketers with access to the premium and diverse inventory within this industry-leading global audio marketplace, and to leverage Triton’s expertise in audio to further evangelize the power and efficacy of the channel with our partners.”
“We are pleased to partner with RTBiQ, and look forward to fueling the success of their buyers through the addition of our top-tier audio inventory to their platform,” added Benjamin Masse, managing director of market development and strategy for Triton Digital. “RTBiQ’s data-powered DSP seamlessly integrates digital audio into campaigns, and unveils the hidden performance metrics that empower media buyers.”