Tidal is hosting its third annual Tidal X: Brooklyn concert. The event is scheduled for Oct. 17 at the Barclays Center, and tickets go on sale first to Tidal members only beginning today at noon Eastern. Ticket sales will benefit relief efforts for natural disasters, a fitting cause after multiple earthquakes and hurricanes wreaked havoc in across North America and the Caribbean in recent weeks. Since the yearly concert series began in 2015, Tidal said it has raised more than $3 million for social justice and education non-profits.
Live shows have been a notable component of Tidal’s branding since the company was acquired by the business operations of rap legend Jay-Z. Most recently, Tidal leveraged its ties with Sprint for a giveaway of Jay-Z concert tickets.