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YouTube giving artists financial backing, as long as they don’t criticize the company

YouTube has its fair share of critics, especially in the music industry. According to a new report from Bloomberg, it seems that YouTube may be trying to create leverage that will keep musicians from making negative comments about the video platform. The publication said it has learned that YouTube has offered a few musicians hundreds of thousands of dollars in financial backing to produce videos and billboard promotion, with the caveat that these performers won’t say negative things about the company. Continue Reading

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YouTube and Universal Music Group reach licensing deal; Sony may be next

YouTube has signed a new licensing deal with Universal Music Group. UMG did say that the deal would lead to “growing compensation” for its artists, but neither company has disclosed details. “We’re thrilled to strengthen our partnership with Universal Music Group,” YouTube CEO Susan Wojcicki said. Continue Reading