The Google-YouTube family has been moving forward on a new music subscription launch, but the latest reports point to the new service being a replacement rather than an addition to the portfolio. The service, internally dubbed YouTube Remix, may be intended to replace Google Play Music when it launches. Continue Reading
YouTube Red is slated to make an international expansion this year. Chief Business Officer Robert Kyncl told Les Echos that the company has been getting the licensing and distribution deals in place to take the subscription service to more countries. YouTube Red is currently available in Australia, Korea, Mexico, New Zealand, and the U.S. Continue Reading
YouTube Music has added an update to its offline listening options for YouTube Red subscribers. Members of the subscription program are now able to choose specific playlists, albums, or songs for offline access as well. Continue Reading
YouTube Head of Music Lyor Cohen said that Google Music Play and YouTube Red will be combined into a single property. Cohen confirmed the eventual merger during a session at the New Music Seminar event in New York. He said the move would help educate consumers and increase the company’s subscriber numbers. Continue Reading
YouTube is making contributions to the bottom line at parent company Alphabet, according to the tech firm’s fourth-quarter earnings report. “Our growth in the fourth quarter was exceptional — with revenues up 22% year on year and 24% on a constant currency basis,” CFO Ruth Porat said. “This performance was led by mobile search and YouTube.” eMarketer added its own assessment of the Alphabet numbers. Continue Reading
YouTube CEO Susan Wojcicki penned a blog post wrapping up 2016 for the video platform. She summarized the many business developments YouTube embarked on last year and some plans for the current year. Continue Reading
YouTube Red reportedly has 1.5 million subscribers as of late summer. That’s the figure shared by The Verge, citing multiple sources familiar with the video platform’s all-in-one subscription program. According to the sources, another 1 million people are signed up for free trials, but are not paying. Continue Reading
Several YouTube leaders offered views of the company’s next steps at VidCon, a convention for the industry, creators, and fans of online video. Those steps will include investments in mobile livestreaming and expanded content offerings. Continue Reading
YouTube Red has launched in Australia. The paid, ad-free combination music and video subscription is now available to Aussie listeners for AU$11.99. Australia was announced as the second market for the platform back in February. Continue Reading
The Google/Alphabet empire appears to be setting its sights on Australia next. According to a report from The Australian, joint video/music subscription YouTube Red is slated to roll out there later this year. Continue Reading
BandPage has been acquired by YouTube. The artist support and engagement platform announced the purchase today, and he company reaffirmed its commitment to helping artists access digital tools and services.” Continue Reading
Google has rolled out a family plan to cover all of its music properties. The Google Play Music family plans cost $14.99 a month and allow up to six users on the account. The new price tier is rolling out in Australia, Canada, France, Germany, the UK, and the U.S. Continue Reading