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AdLarge will continue exclusive ad sales for Yahoo Sports Radio

AdLarge Media and Yahoo Sports Radio announced that they will continue their partnership, which sees AdLarge continuing to provide exclusive ad sales representation for the broadcaster. Yahoo Sports Radio has an estimated weekly audience of 5 million across more than 500 radio stations, satellite stations, and mobile platforms. Continue Reading

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eMarketer expects Pandora to see growth in overall digital ad share, decline in mobile for 2014

Pandora is projected to gain overall digital ad share, but it’s still going to hold less than 1 percent of the market. For the digital space, Pandora is expected to increase from 0.34 share in 2012 to hit 0.52 percent this year. While small growth is expected overall, Pandora is likely to lose ground in mobile ad share. Continue Reading

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Yahoo jumps into live concert streaming

Yahoo has partnered with Live Nation in an agreement to co-distribute live-streamed concerts at a blistering pace — one concert a day (or night) “for several years.” Yahoo’s main competitive focus in this venture is Google, the leader in video content. Yahoo and Live Nation will funnel users to the the real-time concert stream, only highlights of which will be available later. Continue Reading