Streaming audio ad load dropped about 7% from Q2 to Q3, according to XAPPmedia’s quarterly Ad Load Report. The drop occurred in the five music services measured by XAPP, in a way that the report characterizes as “an industry heading in two different directions.” Continue Reading
XAPPmedia published a special new report about Apple as a supplement to its usual quarterly ad load data. This focused study, which is the first from XAPPmedia to address a service by name, covers all of 2015 through August. Apple’s ad-supported streaming music property at the start of the year was iTunes Radio, which was then folded into Apple Music when it launched on June 30. Continue Reading
XAPPmedia has completed its third quarterly study of Internet radio ad loads, finding more advertisers than in previous editions, a slight bump upward in ad load from the previous report, and more local advertising. Continue Reading
Triton Digital announced today that it will represent XAPP ad inventory in JAX, the mobile advertising service created in january by XAPPmedia and jācapps, the Jacobs Media app development company. The deal pivots on XAPP technology called XAPP Ads. Continue Reading
Ad technology company XAPPmedia announced the closing of a $3.8-million round of new capital funding. The private investors were not disclosed. After a previous funding round of $3-million, XAPP’s total funding now stands at $6.8-million. Continue Reading
XAPPmedia released a new edition of its ongoing study of streaming audio advertising, the Internet Radio Ad Load Report. In addition to updating data released in the first report, this edition (PDF here), which covers Q1 2015, is enhanced with… Continue Reading
A new report from XAPPmedia looks at streaming ad loads during and after the 2014 holiday season. It measures ad load per hour, the percentage of 30-second spots, and number of advertisers encountered during the listening, in addition to other interesting results. Continue Reading
RAIN News and XAPPmedia invite you to partipate in Internet Radio and Streaming Report 2015, a comprehensive survey of industry insiders about trends in the streaming audio marketplace.
Internet Radio and Streaming Report 2015 is an open survey intended for participants in the streaming audio industry. Both streamlined and comprehensive, it is designed to produce vital intelligence about industry issues in an efficient survey that can be completed quickly.
Click through for a link to the survey. Continue Reading
Ad-tech company XAPPmedia and mobile app developer jacapps have partnered to create JAX, a premium advertising service for the mobile audience. The alliance integrates voice-activated XAPP Ads into the jacapps mobile platform. Continue Reading
When the New York Times referred to music consumption as a “culture of free,” XAPPmedia CMO Bret Kinsella took to his keyboard to compose a sharp rebuttal. “Don’t fall for the narrative,” he cautions. Continue Reading
XAPPmedia today announced a new addition to its executive team: Lisa Namerow, who moves over from Slacker Radio. Namerow was SVP of Strategic Partnerships at Slacker for about a year, and assumes a similarly focused role at XAPPmedia. Before her stint at Slacker, Namerow maintained an 11-year career at AOL, where she managed AOL Radio. Continue Reading
XAPPmedia announced its acquisition of a $3-million round of venture funding, led by Frank Raines, a co-founder and current Executive Chairman. The money will be invested in developing and distributing the company’s flagship product, XAPP Ads. Continue Reading