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NPR launches “Up First” morning news podcast, hoping to cross over audiences

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National Public Radio (NPR) will launch Up First, a 10-minute, 6:00AM podcast news bulletin drawn from its widely distributed Morning Edition syndicated radio show. In starting an online-only podcast that seemingly competes with the live daily radio show which spawned it, NPR intends to address a discrete audience that might not be familiar with NPR radio programming, and possibly drive that audience into a deeper involvement with the NPR ecosystem. Continue Reading