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Infinite Dial: AM/FM radio holds steady in the car, digital sources gain

Car listening continues to be a topic of interest for the audio industry. The Infinite Dial from Edison Research and Triton Digital charted the latest trends for what people hear behind the wheel. AM/FM radio still holds court as the top audio source used in the primary car for 82% of respondents.

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Infinite Dial: Pandora still atop brand awareness; Spotify listening surges

Pandora continues to top the rankings of audio brand awareness in the Infinite Dial. According to the data from Edison Research and Triton Digital, 86% of respondents were aware of Pandora. iHeartRadio came second with 71% awareness. Spotify’s 62% awareness put it third, followed by both Apple Music

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Infinite Dial: Steady rise for podcasting; continued super-listening

In today's Infinite Dial 2017 webinar, we learned that recognition of podcasting, and listening, are continuing to grow. The latest data show that familiarity with the term "podcasting" has been on a very gradual uptick over the past decade. The past two years have had bigger hops for this metric, growing from 49% in 2015 to 55% in 2016 and now 60% in 2017.

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Triton Digital expands Soundcloud relationship to U.S. for programmatic

triton and soundcloud canvas

This morning Triton Digital is announcing a significant growth of its relationship with SoundCloud. SoundCloud, the giant global listening platform based in Berlin, has chosen Triton's a2x programmatic audio platform for its U.S. inventory. The deal expands the tie-up of these two companies from earlier agreements in Australia and Canada.

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