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The Infinite Dial study will now have a report focused on Canada’s digital media trends

Triton Digital and Edison Research announced that they will expand their Infinite Dial study to cover Canada. The research will offer a comprehensive view of Canadian digital media consumption, covering topics including digital audio, podcasts, and smart speakers. The inaugural Infinite Dial Canada study results will be unveiled on April 4. Continue Reading

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Webcast listening gains in October for nearly all major entities (Triton Webcast Metrics)

In the October report of Triton Digital’s Webcast Metrics Top 20 Ranker, overall stream listening inched upward a bit (one percent from the previous month). Hidden in that modest movement are significant gain by five of the top six entities, composed of three pure internet plays and three radio groups. Continue Reading

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Triton Digital integrates MediaMath DSP with a2x exchange

Triton Digital announced that its programmatic audio ad exchange a2x is now integrated with MediaMath’s omni-channel demand-side platform. MediaMath is a programmatic marketing company, and its DSP launched in 2007. The deal will allow MediaMath’s advertisers to add online audio from broadcasters and streaming music services to their programmatic, omni-channel buys. Continue Reading