Podcast advertising is famously looser than radio and TV advertising. When delivered via a host riff, it is more informal and improvisatory … and longer, giving added value to advertisers. Audioboom’s EVP Thomas Mancusi worked with Magellan AI to calculate a dollar value of podcasting’s generosity to advertisers. Continue Reading
In this guest post by Thomas Mancusi, VP of Sales & Development at audioBoom, he discusses how common podcasting terms lack consistent definition throughout the industry, and suggests solutions. Continue Reading
Leading spoken-word platform audioBoom announces today that Thomas Mancusi is taking the newly-created position of Vice President, Sales and Development. In this job, Mancusi will develop premium marketing campaigns around audioBoom’s most successful and high-profile programs. Continue Reading