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Ad network TargetSpot develops new BizDev unit; Thierry Ascarez appointed head

Global digital audio ad network TargetSpot announced the launch of a new business development division today. Heading up the unit is VP of Business Development Thierry Ascarez, long-time VP of Business Development at Radionomy. Ascarez now holds both titles. RAIN spoke to Ascarez to flesh out the details. Continue Reading

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Radionomy launches new version of its RadioManager software for producers

Radionomy announced a new version of RadioManager, its software for producers who manage Internet stations on the Radionomy platform. New features of the upgrade include greater control of commercial placement and workflow automation for payment to producers. Importantly related to income, the new workstation opens monetization of audiences in Spain and Germany. Continue Reading

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SHOUTcast announces new products for stream monetization, TargetSpot integration

After the announcement of its re-launch in July, SHOUTcast has unveiled three new products to complement its existing service. These options offer broadcasters simple approaches to generating revenue, building on the integration with TargetSpot and monetization options promised in the earlier news. Continue Reading

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SHOUTcast re-launches with Radionomy integration and improvements for station owners

Venerable Internet radio platform SHOUTcast, which was acquired from AOL by Radionomy early this year, is re-launching this week with enhancements that should benefit SHOUTcast station owners. The SHOUTcast brand, station directory, and back-end tie-ins with mobile apps all remain intact. The noteworthy changes are intended to provide station owners with a less expensive, more lucrative, and better informed experience. Continue Reading

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The frontier of targeted ads in streaming music

Streaming music is gaining popularity fast, but lags behind the web in understanding its users.

Internet content sites can tag, track, and categorize people as they move about the web, creating deep and accurate user profiles that follow most of us as we move among digital properties. Combined with programmatic ad buying, it means that when a user visits a certain website for the first time, that site can display an ad that is more-or-less precisely relevant to that user. Advertisers pay more for effective targeting. Continue Reading