Triton partners with Panasonic for in-car audio advertising
Panasonic’s Aupeo division announced a partnership with Triton Digital for use of the Tap OnDemand ad platform. Through this deal, Triton’s technology will be used for targeted ad insertion into the personalized audio messages played by the company’s personal radio service in cars. The arrangement will give both car manufacturers and brand partners the opportunity to deliver personalized audio messages to drivers through the OneConnect system. Continue Reading