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TagStation unveils Dial Report platform for targeted radio advertising

TagStation has released a new Dial Report, a collection of first-party radio station advertising data and smartphone user data. The platform measures more than 250 demographic, behavioral and listening data points in near real-time, allowing segmentation of the FM radio audience for precise audience targeting by advertisers. Continue Reading

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TagStation announces lower pricing and product support for FM to get on NextRadio

Radio stations can now get into NextRadio more easily. TagStation, that back end of the consumer-facing NextRadio app, has altered its pricing charged to radio stations for access to NextRadio program enhancement tools. The company is also providing providing “content acceleration” teams to support stations. Continue Reading

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AT&T moves toward FM reception in its smartphones

In an unexpected announcement by NextRadio that will be greeted warmly by all advocates of FM reception in smartphones, AT&T has added FM chip activation to the specification list that it gives OEM phone makers. This development carries a hopeful message to Emmis-owned NextRadio, and the stations which participate in that app. Continue Reading

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NextRadio takes promotional campaign to the airwaves

NextRadio has launched an ad campaign aimed at promoting the use of its app and the activation of FM chips in all smartphones. The campaign, in partnership with the National Association of Broadcasters, is asking terrestrial radio stations to run the spots. The main focus of these ads is to educate more listeners about NextRadio. NextRadio faces a three-fold challenge. Continue Reading

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TagStation’s CES review shows new focus on cars

TagStation, the industry-facing part of the NextRadio consumer mobile app, shared its wrap-up from this year’s CES, and the focus for the company this year was cars. It kicked off the event by announcing the launch of a car listening platform that showcases the interactive features of NextRadio. This joint project by TagStation and iBiquity looks to straddle several approaches to the connected car by blending online offerings with HD radio and the more traditional analog radio. Continue Reading

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NextRadio embarks on new marketing push with NYC ad agency

NextRadio, the Emmis-owned smartphone app that tunes in FM station over the air, has employed New York ad agency DeVito/Verdi to build an awareness campaign, according to a press release from the agency. The NAB “is supporting” the agency choice. NextRadio rrecently passed the million-download milestone. Any awareness campaign faces complicated messaging. Continue Reading

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Charting NextRadio adoption: 1M downloads; new features coming

NextRadio announced an adoption milestone: one-million downloads of the NextRadio app. With the announcement of one-million downloads comes an update of the app (scheduled for this Friday, October 17), that will put new, more interactive features into the NextRadio experience. We tracked and charted the history of NextRadio’s key adoption metrics. Continue Reading

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NextRadio metrics: “enhanced” content retains and engages listeners

Last December, after three months in the market, NextRadio had 83,000 phone activations; today that number is 175,000. The retention rate, which measures multiple uses within a 30-day period (similar to “active listeners” in streaming services), is holding steady at 32 percent across the time period. Continue Reading