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Why radio should sell music

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Radio has been selling music for a long time. Just not directly. No broadcaster claims it as a primary goal, compared to generating ratings and advertising revenue, but radio’s ability to create a sales story is certainly at the heart of its resistance to the latest music industry call for a performance royalty. No matter where you land on that issue, radio is more valuable to the music business if it can demonstrably generate purchases, and if there are still purchases to generate.

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