Rhapsody to add a new Kids section on mobile

Rhapsody released a video teasing its newest feature: a subset of the streaming service dedicated entirely to kids. This section will feature curated playlists that are fun and child-friendly, as well as the usual discovery and browsing of available artists. Rhapsody Kids will launch on both the Android and iOS mobile versions of the service, but the only date given was “soon.” Continue Reading

BandPage/Rhapsody partnership finds success with notification marketing

BandPage and Rhapsody released some insights from their partnership into ways to generate increased revenue within digital streaming. The pair found that push notifications had a vastly higher level of engagement than Google Searches, Facebook ads, and web display advertising. These notifications were delivered to artists’ most serious fans as identified by BandPage’s data analytics services. Continue Reading

Rhapsody posts record revenue for Q2 with increased losses

Rhapsody’s Q2 financial data revealed customer growth of 50% over the past year, exceeding 3 million subscribers. The streaming platform reached a record revenue of almost $50.1 million for the period, up from revenue of $42.4 million in the year-ago period. However, its quarterly losses also increased to nearly $12.1 million, compared with a loss of $4.7 million in the second quarter of 2014. Continue Reading