RAIN Global Audio Revolution Summit offered fascinating studies of current and future trends in audio

The RAIN global Audio Revolution Summit, an international Zoom event produced today, was designed to shine light on the current, and prospective future, states of radio, podcasting, and digital audio advertising. The event was presented by Targetspot and AllMediaDesk, with additional sponsorship support from AdsWizz and AccuRadio. Click for summaries and quotes. Continue Reading

RAIN Summit saw epic radio panel and new Edison research about radio’s best listeners

Today RAIN presented Radio Revolution: A Global View — a two-hour virtual RAIN Summit in cooperation with the Radio Show, produced by the RAB and NAB. In a dazzling program featuring speakers from seven countries, attendees received an overview of forward-looking thought leadership in radio, and new insights from Edison Research about America’s most ardent and loyal listeners. Click through for details, quotes, and links. Continue Reading

RAIN Summit Chicago – Interview with David Raphael of Public Media Marketing

David Raphael, president of Public Media Marketing, took the stage at the RAIN Digital Audio Advertising Summit in Chicago to share his knowledge of podcast advertising. “I think there’s a certain level of education we have to do across the board with podcasting,” he told moderator Brian Pollina of the United Stations Radio Network and the crowd at House of Blues. Continue Reading

RAIN Summit Chicago – A closer look at the Infinite Dial 2017

The always entertaining duo of Tom Webster, vice president of Edison Research, and John Rosso, president of market development for Triton Digital, teamed up onstage at the RAIN Digital Audio Advertising Summit for a conversation about the highly influential Infinite Dial study. RAIN President Brad Hill guided the discussion. Continue Reading

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“Creating an audio identity” – RAIN Summit Chicago ad messaging panel

RAIN’s Digital Audio Advertising Summit in Chicago kicked off with a discussion of creative messaging. Lauren Nagel, Pandora Media’s group creative director, guided an insightful conversation with three experts that touched on topics from brand identity to personalization to machine learning. Continue Reading

Rdio CEO Anthony Bay to speak at RAIN Summit West

Anthony Bay, appointed CEO of on-demand music service Rdio, will speak at RAIN Summit West on April 6 in Las Vegas. Anthony Bay was appointed CEO of Rdio in December after a five-month search. He was formerly GM of the Digital Media Division at Microsoft. Rdio’s business alliance with Cumulus Media creates a major entity that straddles across broadcast and Internet audio. Continue Reading