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SoundCloud Go arrives in Canada with Triton Digital supplying ad monetization

SoundCloud shared two big business announcements today. First, it has rolled out the SoundCloud Go subscription in Canada. Second, it has entered a deal with Triton Digital to use its a2x programmatic ad exchange for monetization of its audio inventory in the new market. Continue Reading

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Jelli releases metrics, tracks growth of broadcast radio programmatic

Early this morning Jelli released a progress report of its SpotPlan programmatic buying platform, timed to coincide with RAIN Summit Nashville and the RAB/NAB Radio Show this week in Nashville. RAIN News spoke with Jelli CEO Mike Dougherty about how the programmatic market has grown since the announcement of SpotPlan in March, and its launch in April. Continue Reading

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STRATA Q1 sees growing interest in programmatic, streaming audio

First quarter results for Strata’s regular Advertising Agency Survey revealed a growing focus on programmatic exchanges and increased interest in streaming audio platforms. “Digital publishers keep on getting better at providing more advertising opportunities to ad buyers,” Strata Director J.D. Miller said. Continue Reading

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Marketron unleashes programmatic-like tools for broadcast spot sales

As programmatic advertising tools increasingly play a part in audio advertising, Marketron has begun executing software-driven radio spot transactions. The company executed what it calls “the first ever real time programmatic spot buy in the radio industry” last week. We spoke with CEO Jeff Haley Continue Reading

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Programmatic ad buying in streaming audio is increasingly important

Programmatic ad buying is established in web display, but still a fairly new alternative for online radio and streaming audio. “It is a very important that we offer it as part of the mix,” Alexis van der Wyer, CEO of ad-tech company AdsWizz told RAIN. “I strongly believe that although it’s small in volume today, it will continue to grow. It will be an important component.” We spoke with the AdsWizz CEO before he takes the stage at RAIN Summit Europe. Continue Reading