WideOrbit has published a survey of almost 9,000 professionals about programmatic advertising to ad buyers and radio industry professionals. Overall, the ad buyers showed a greater interest and willingness to pursue programmatic options, while radio stations and radio groups were more likely to have some cautious voices alongside the optimistic ones. Continue Reading
Jelli, programmatic radio ad buying platform, announced a new update to its service. SpotPlan 2.0 reflects feedback from major media buying agencies and is designed to improve the progress of demand-side programmatic ad buys. Jelli promises an average ROI improvement of 20% via its latest tools compared with traditional buying methods. Continue Reading
Triton Digital announced a new deal to integrate its a2x audio advertising exchange with RTBiQ, a digital advertising solutions business with a mobile-first DSP platform. This partnership will grant RTBiQ’s advertisers the ability to add online audio from top broadcasters and streaming music services to their programmatic, omni-channel buys. Continue Reading
TargetSpot has announced a partnership with AppNexus, an independent advertising technology company for real-time sale of digital advertising. This arrangement will see AppNexus advertising partners able to programmatically buy targeted digital audio ads from TargetSpot’s inventory. Continue Reading
This week, Spotify announced that it is now testing open exchanges for real-time buying for its audio inventory. The streaming company will be working with select SSP and DSP partners for this latest effort in programmatic advertising. Continue Reading
The Spanish Broadcasting System saw more than 50% growth in CPM after a pilot test for programmatic digital audio advertising. The broadcaster witness the spike after participating in the WO Programmatic Digital Audio platform from ad-tech company WideOrbit. Continue Reading
SoundCloud is making another foray into programmatic advertising. The audio platform has partnered with Rubicon Project to offer automated buying of video and audio ads on its service. Continue Reading
IAB Australia released a report on the state of digital audio advertising in the country. According to the findings, eight out of 10 media buyers have purchased streaming digital audio advertising. That high interest is expected to boost growth in digital audio and audio programmatic. Continue Reading
Spotify is expanding its arrangement with the Rubicon Project to bring its programmatic advertising to the Asia Pacific market. This opens up Spotify’s programmatic campaigns to Australia, New Zealand, Hong Kong, and Singapore. Continue Reading
Slacker Radio and Triton Digital have expanded their partnership. Under the latest deal, Slacker will use Triton’s a2x programmatic audio advertising exchange to monetize its inventory for the U.S. and Canada. Continue Reading
Triton Digital has a new partner for its a2x programmatic audio advertising exchange in Australia. Nova Entertainment, a media company that includes several radio stations, has made its audio ad inventory available on the a2x exchange. Continue Reading
Rubicon Project has entered into a partnership with ad-tech company Adform for programmatic audio advertisements. As a result, Adform’s clients will be able to buy 15- or 30-second ads on Spotify programmatically through Rubicon’s platform. Continue Reading