programmatic asdvertising

Westwood One joins Katz Expressway, bringing Cumulus inventory into programmatic

Posted on May 15, 2017 by Brad Hill

Cumulus Media-owned Westwood One has partnered with iHeartMedia-owned Katz Expressway, a programmatic advertising exchange powered by tech company Jelli. The immediate result is that radio stations in major Cumulus market have some commercial inventory in Expressway, available for automated buying. Continue Reading →

Nielsen acquires Exelate for programmatic

Posted on March 5, 2015 by Brad Hill

Nielsen announced its acquisition of data technology firm Exelate. Exelate serves the digital marketing ecosystem, specializing in audience intelligence and segmenting. The acquisition is a programmatic move for Nielsen. Continue Reading →