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PodcastOne/Edison study reveals effectiveness of brand advertising in podcasts

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PodcastOne and Edison Research have shared the results from a series of brand lift studies, which examined the the impact of podcast ads for national consumer and service brands. The data combined three separate studies into five national brands during 2016, including analysis of brand awareness lift achieved by podcast advertising.

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PodcastOne stakes out Australia in 2017 with Southern Cross Austereo alliance

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PodcastOne and leading Australian radio group Southern Cross Austereo (SCA) will jointly launch PodcastOne Australia in 2017. The deal marks an important internationalization of American-based podcasting, a dramatic territorial expansion of the PodcastOne brand, a milestone entree into the podcasting field for SCA, and a general lift for Australian podcasting.

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The Download on Podcasts: From cancellation to podcast

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sponsored by PodcastOne

Many old guard radio shows are leaving the public airwaves these days. One, Michael Feldman's Whad'ya Know variety-quiz show, was abruptly cancelled by Wisconsin Public Radio, Feldman is making the leap to podcasting, hoping to continue a 31-year-old brand and migrate its audience.

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The Download on Podcasts: Influencers, hall-of-famers, and ratings winners

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sponsored by PodcastOne

When do we know that a media category has attained maturity? Many answers to that, the most viable probably being a thriving and sustainable financial ecosystem. But a more fun answer is when various groups give out awards designed to celebrate excellence and separate cream from crop.

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The Download on Podcasts: Radiotopia contest finalists make traditional podcast categories obsolete

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sponsored by PodcastOne

Ten semifinalists were named in Radiotopia's "Podquest" contest. These 10 producers are developing shows whose descriptions illustrate a high level of podcast creativity, and their topical descriptions cut an oblique angle through the traditional podcast categories presented by Apple. One winner will emerge. How will the other nine fare when Apple's old-fashioned categories have so much clout?

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The Download on Podcasts: On demand really is on demand as listeners embrace streaming

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sponsored by PodcastOne

Nearly four out of five podcast listeners stream their shows, rather than downloading them, according to new survey results from Edison Research and Triton Digital. Yet metrics are still keyed to downloads, as with the Podtrac Ranking released last week. In addition, some podcast apps make streaming difficult.

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